Drive Lounge and IMB Racewear Announce New Partnership
Drive Lounge, one of the UK’s fastest-growing sim racing venues, is proud to announce a new partnership with IMB Racewear, a leading provider of
custom Sim racing gloves and motorsport apparel. The collaboration aims to elevate the immersive experience for sim racers by combining Drive Lounge’s state-of-the-art racing simulators with IMB Racewear’s premium, customizable gear designed specifically for esports and real-world motorsport enthusiasts.
Through the partnership, IMB Racewear will supply bespoke racewear for Drive Lounge Racing’s esports teams, staff, and customers — including branded team shirts, gloves, and lifestyle apparel. Drive Lounge venues will also feature dedicated IMB Racewear displays, allowing visitors to explore and order personalized gear that mirrors the professional look and feel of real motorsport.
“Drive Lounge has built an incredible community of passionate racers who take their craft seriously — both in and out of the simulator,” said John Pinder, Managing Director of IMB Racewear. “We’re excited to support that passion with products that enhance comfort, performance, and identity.”
Paul Bolton, CEO of Drive Lounge added: “Partnering with IMB Racewear strengthens our commitment to delivering authentic, professional-grade racing experiences. It’s about making every visitor feel like a pro driver from the moment they sit in the rig.”
The partnership will debut at the British F4 Esports Championship 2025 Round 4, with the Drive Lounge Racing Team.
Pre-order now
You can pre-order your Drive Lounge Racing Team Jersey at the Drive Lounge website.
About Drive Lounge
Drive Lounge is a UK-based network of premium sim racing venues, offering state-of-the-art equipment, coaching, and events for all skill levels. With a focus on community and competition, Drive Lounge brings the thrill of motorsport to everyone.
Learn more at www.drivelounge.co.uk
About IMB Racewear
IMB Racewear designs and manufactures custom motorsport and esports apparel for drivers, teams, and brands around the world. Their products combine cutting-edge design with comfort and performance — from trackside to the sim rig.
Learn more at www.imbracewear.com